Recently there’s been some major buzz about corporate espionage. Several cases were in reference to someone stealing secret documents and product plans from Apple and posting them on Apple-related blogs. Law suits have been tossed around, the FBI has gotten involved, etc.
While on my Southwest flight, I was browsing through the SkyMall magazine. One product caught my eye – a Spy Pen. It’s a pen with a camera built in.
Normally, the marketing geeks would come up with a sales pitch like “Take pictures of your cute puppy” or something equally innocent. Not this time! They proudly state the camera’s primary use – taking photos of secret documents, taking secret photos in board meetings, etc. “Sneak it in where cameras aren’t allowed…” Even better, “It also has a real built-in pen so you can actually look like you’re writing.”
Remember – this is SkyMall advertizing a camera pen with the specific purpose of corporate espionage and illegal photo-taking.
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