I found this quote from Nike (which happens to be located just outside Portland).  I like the message and how it describes how advanced they want to be in the ‘sports products’ world. Granted, I don’t own Nike shoes and I’m not a sports freak who drools at the name of some overpaid hypocrite athlete, but I have to admit I like Nike’s style.

“Consumers today are more sophisticated and better educated than in any previous generation. They decide what they want and when they want it. At Nike, our challenge is to anticipate what they’ll want and be ready with a solution. When we’re really good, it’s something — a product, a service, a whatever — that’s so intuitively perfect the consumer hasn’t even imagined it could exist. Your job? To make sure we know our consumers better than we know ourselves.” – Nike

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